MODULE 1 – INTRODUCTION Welcome MODULE 2 – FACEBOOK SETUP Business Suite vs Business Manager Check If You Have Business Manager Account Create Business Manager Account Create Business Portfolio (2025 update) Create Ad Account Add A Page Verify Your Domain Verify Your Domain With Meta Tag in WordPress Verify Your Domain via DNS Settings Create A Pixel (Dataset) Installing Your Pixel Install Pixel via Meta for WP Plugin Install Pixel Code Manually Install Pixel Helper Pixel Settings & Generate Token For Conversions API MODULE 3 – TARGETING Avatar Creation Create Custom Audiences Create Saved Audiences Create Lookalike Audiences Update to Audience Targeting Section Audience Section Update Navigating Adv+ Prepare Client List For Upload To Facebook Upload Client List To Facebook MODULE 4 – 3 KICKSTARTER AD CAMPAIGNS Create a Winning Ad Create a Traffic Campaign Create a Messenger Campaign Create A Lead Form Ad Update to Creating Lead Forms Downloading Leads from a Lead Form Ad BONUS MODULE Create an Engagement Campaign Copywriting For Your Ad – Este Pretorius Social Media Tips by Magriet Groenewald Optimizing Your Own Social Pages For Lead Generation Estimating Your Budget
